Simply put, Link Building is the process of getting high quality inbound (incoming) links for your home business website. One of the major benefits of this Internet marketing strategy is that in most cases it’s free. The resulting traffic can be tremendous for little or no investment. Also the more websites that link with your website the higher you will rank in search engine results. This again will increase traffic to your home business site.
These are five link building strategies which should dramatically increase targeted traffic to your home business website. The first method is very effective at building one way links to your home page and it’s called article marketing. By writing helpful and interesting editorials on a regular basis and publishing them on your website you may soon find other sites linking to your content. This prvides them with informative content and provides your site with an inbound link to help increase your targeted traffic. Also by distributing your articles to the top article directories online you create another wave of inbound visitors to your home business website.
A second tactic for improving your link popularity in the eyes of the major search engines is reciprocal linking. This is the process of adding links to your website from complementary websites in return for these sites adding your link to their home page. The result is an increase in targeted visitors because you get to pick and choose who you will link with and you only reciprocate with websites whose traffic has the same interests as your home business. Another plus from this strategy is the resulting resource or link directory which can be built on your website as a result of these reciprocal links. This link directory will be a huge benefit to your visitors and will help keep them on your home page for a longer period of time.
A third way to increase your linkage is by asking for testimonials. Explain to the other website owner that you are willing to place a link to their website under their testimonial if they will reciprocate. You not only get a good recommendation for your product or service but you also get an additional link to your home business site.
Create a report or write an e-book and make it available for free on your home page with an inbound link included. If your visitors would like to make use of the freebie the only stipulation is that your link remains intact within the report or ebook under the bio section. If people want it badly enough they will usually agree to your terms.
A final method for increasing your link presence online is to visit the various forums, chat rooms, discussion boards etc. related to your home business opportunity and leave thoughtful posts including useful information with a link back to your page included. This is a good way to create a favorable reputation both for you and your home business on the web and also add to your link popularity.
These are five excellent techniques for building your link exposure online as well as increasing targeted traffic to your home business while enhancing your site in the eyes of the major search engines on the Web.