If you’re just starting out online and wondering how to get the traffic you need to make sales and be successful with your home based business then this article may be of some help. There are two types of traffic available on the Internet: “Targeted and Untargeted”. Now the question is which type of traffic should you try to generate to your home business website?
Targeted traffic is a term used in the Internet marketing world to describe visitors to your website who are looking for or are interested in exactly what you have to offer. These people typed a word or phrase in a search engine, such as Google, and your website turned up in the search page rankings. This type of traffic is the most sought after by every type of business or blog online because it is the most likely type to result in sales and generate business for that website.
Untargeted traffic on the other hand is made up of a variety of different visitors, the vast majority of which have no interest in your product or service. The visitor was searching for some other category or subject online and was directed to your site. For example someone interested in starting a home business online is directed to a website selling home furnishings. As you can see this type of visitor would be very difficult to convert into a paying customer because they have no interest in what you have to offer.
Untargeted traffic is much easier to generate than targeted visitors because you’re sending your advertisement or email message to anyone and everyone who will listen. This tends to generate more guests to your home business site, more so out of curiosity or misdirection, than an ad specifically tailored to target someone who is genuinely interested in your opportunity.
No doubt when you finished building your home business website and started seeking sources or techniques for driving traffic to your home page you noticed or received ads claiming to increase your traffic for a monthly payment. Please make sure it’s targeted traffic because paying for untargeted visitors, as you probably have guessed by now, is a complete waste of money. Your website statistics may look impressive but what’s the point if none of your guests translate into paying customers.
So as you can see directing your efforts toward driving targeted traffic to your home business site is the path to take if you want to take the fastest route to online success.