{"id":7378,"date":"2016-09-15T23:21:15","date_gmt":"2016-09-16T02:21:15","guid":{"rendered":"http:\/\/homebusinessmoneymakers.com\/Blog\/?p=7378"},"modified":"2016-09-15T23:21:15","modified_gmt":"2016-09-16T02:21:15","slug":"5-critical-changes-to-the-facebook-ads-platform","status":"publish","type":"post","link":"http:\/\/homebusinessmoneymakers.com\/Blog\/home-business-ideas-and-opportunities\/5-critical-changes-to-the-facebook-ads-platform\/","title":{"rendered":"5 Critical Changes to the Facebook Ads Platform"},"content":{"rendered":"

\"podcast-ep62_720\"<\/a><\/p>\n

The experts explain recent Facebook updates, how they\u2019re using them, what you need to be aware of, and how you can capitalize on the updates. Learn which updates can save you money, which can trip you up, and which can increase video completion rates. <\/p>\n

IN THIS EPISODE YOU\u2019LL LEARN:<\/CENTER><\/p>\n

What Molly found from running tests on the newer conversion window option (This can save you money).
\n How Facebook Post Reactions could trip you up.<\/p>\n

The video aspect ratio Dominate Web Media is using for mobile that\u2019s reduced cost per conversions by 30%
\n (They\u2019re also seeing more impressions and longer video views with this, allowing them to scale more).<\/p>\n

Which video ratio is generating higher video completion rates, and how to implement it (See the full
\n breakdown of the video aspect ratios in the resources of the show notes).<\/p>\n

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:<\/p>\n

Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions<\/strong><\/a><\/font><\/p>\n

What Video Ad Length is Best on Facebook?<\/strong><\/a><\/font><\/p>\n

Facebook Will Show Bigger Vertical Videos in Your News Feed<\/strong><\/a><\/font><\/p>\n

Facebook Vertical Video Ads Just Went Live and Are Evidently Producing Great Results<\/strong><\/a><\/font><\/h4>\n

<\/p>\n

CLICK HERE to Listen and Learn!<\/h3>\n

<\/strong><\/a><\/font><\/p>\n

<\/g:plusone><\/div>
Some of the links in the post above are \u201caffiliate links.\u201d This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.
<\/div>","protected":false},"excerpt":{"rendered":"

The experts explain recent Facebook updates, how they\u2019re using them, what you need to be aware of, and how you can capitalize on the updates. Learn which updates can save you money, which can trip you up, and which can increase video completion rates. IN THIS EPISODE YOU\u2019LL LEARN: What Molly found from running tests […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[92,449,566,1,13,11,77],"tags":[1784,1208,1783],"class_list":["post-7378","post","type-post","status-publish","format-standard","hentry","category-driving-traffic","category-facebook","category-generating-income-online","category-home-business-ideas-and-opportunities","category-home-business-opportunities","category-internet-marketing","category-social-media-marketing-affiliate-marketing","tag-5-critical-changes-to-the-facebook-ads-platform","tag-facebook-ads","tag-facebook-ads-platform"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/homebusinessmoneymakers.com\/Blog\/wp-json\/wp\/v2\/posts\/7378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/homebusinessmoneymakers.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/homebusinessmoneymakers.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/homebusinessmoneymakers.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/homebusinessmoneymakers.com\/Blog\/wp-json\/wp\/v2\/comments?post=7378"}],"version-history":[{"count":8,"href":"http:\/\/homebusinessmoneymakers.com\/Blog\/wp-json\/wp\/v2\/posts\/7378\/revisions"}],"predecessor-version":[{"id":7388,"href":"http:\/\/homebusinessmoneymakers.com\/Blog\/wp-json\/wp\/v2\/posts\/7378\/revisions\/7388"}],"wp:attachment":[{"href":"http:\/\/homebusinessmoneymakers.com\/Blog\/wp-json\/wp\/v2\/media?parent=7378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/homebusinessmoneymakers.com\/Blog\/wp-json\/wp\/v2\/categories?post=7378"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/homebusinessmoneymakers.com\/Blog\/wp-json\/wp\/v2\/tags?post=7378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}