Bob's Home Business Blog

If you decide, as a home business owner online, to make affiliate marketing your website theme then you have many things to consider when searching for an affiliate program and product that suits your needs and more importantly is tailored toward your target audience’s expectations.

One of these considerations is how good is the sales copy provided by your program? This question could make or break your marketing campaign because a poorly constructed sales page can provide disastrous results for your enterprise.

How can you tell if your affiliate product’s sales copy is going to persuade people to take out their wallets and buy your merchandise or if it’s going to make them want to continue looking for a different solution to their problem? There are several important points to consider including these six concerns:

1. The headline is, without a doubt, the most important aspect of any sales page. Because you only have a limited time frame to capture your potential customer’s attention the headline must be compelling and speak to your audience and address their needs. It should contain words that are descriptive and are coercive without being offensive or too in your face for your readers. Research has shown that a script with a bold red font is the most effective at attracting your prospect’s eye to the title.

2. The page itself should be straight forward and clean and neat in appearance. It shouldn’t be jumbled or crowded and shouldn’t provide the reader with too many options. It has to be a direct response script telling the person what to do or stating a call for action. Confusion on the part of your reader will usually result in a negative response.

3. Well crafted sub-headings are also a key ingredient to the success of your copy. These titles should lead your reader from one topic to the other in an organized and straight forward manner. They should flow naturally while keeping the reader’s attention and interest in your subject, which of course is your product.

4. People always want to know how your merchandise is going to benefit them or how it’s going to make their lives easier in some respect. You sales copy should outline these advantages clearly while telling your potential customers precisely what they’re getting for their investment. Once again, confusion is a bad thing when it comes to understanding your script so a good sales pitch should be on topic and directed toward your audience.

5. Post scripts or PS’s at the end of your script are a tremendous technique to use to reiterate the most important points of your message. For example, they should restate your call to action, create a sense of urgency to purchase and highlight the benefits of buying your product.

6. Finally your sales copy should be pleasing to the eye by having paragraphs that are well formatted and well spaced with equal amounts of white space between subjects and by being neat in appearance. And of course, there shouldn’t be any spelling mistakes or grammatical errors within the script.

Compelling and persuasive sales copy is a must if you’re going to enjoy any measure of success with your home business affiliate marketing endeavors on the web.  

Bob Withers

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Your advertising copy or sales letter is the backbone of your email list marketing campaign and your home based business sales page. This sales pitch can make or break your Internet marketing campaign and can have a negative impact on your home business in general. When writing this copy you must keep in mind the importance of the final product and if necessary write and rewrite until you’re satisfied with the final script.

In order to write compelling ad copy you must avoid the following ten mistakes:

1. You have a very short time period to grab the attention of your reader so you’re headline must be attention getting and must peak the interest of your potential customer. Whatever you do don’t construct a generic, boring subject line which will turn off your reader immediately and force them to delete your email or leave your website.

2. If you succeed in writing a compelling headline then you must hold the reader’s interest in the body of your copy. One way to accomplish this is to keep your message short and to the point. Don’t bore people with lengthy and long winded advertisement because people’s time is very limited and a lengthy advertisement will encourage them to move on to another search result.

3. Avoid emphasizing the features of your product. People want to know what it will do for them or what benefits they will reap by purchasing your merchandise. Always stress the benefits to your potential customer and how this product will solve their problems.

4. From past experience it’s much more difficult to close a sale when you haven’t provided any type of guarantee. So be sure to attach either a 30 or 60 day no questions asked money back guarantee. People are more comfortable saying yes and their decision doesn’t seem as final if they feel they have other options available to them.

5. Be sure to include testimonials from happy customers. Testaments to the quality and functionality of your merchandise helps to ease the minds of your potential customers and helps build a feeling of trust of you and your product.

6. Always include a deadline to buy in your ad copy. This instills a feeling of urgency in your potential customers and or current clients and compels them to act fast while they still can.

7. Try to raise and address the most common objections you’ve heard to buying your product. For example, I can’t afford it right now. You explain you have a monthly payment plan which would be the same as paying 53 cents per day each month for 3 months to take ownership of the merchandise.

8. Always include your contact information so your visitors can call or email to ask any questions they may have that you haven’t addressed in your advertisement.

9. Try to keep your text conversational in approach. This helps to relax your reader and makes them feel as if you’re speaking to them personally. Never talk down to your reader or make them feel stupid; this will certainly result in a negative response.

10. Always check and recheck your spelling and grammar. Nothing looks more unprofessional as a spelling mistake or a poorly constructed sentence. People like to conduct business with a professional and they will settle for nothing less.

If you take the time to write an interesting and compelling advertisement and follow these guidelines you should be on the road to a successful and profitable home business Internet marketing campaign.

Bob Withers

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