No other business enterprise seems as attractive to own as a home based mail order venture. This appeal stems from the fact that you’re working from the comfort of home, you are your own boss, you set your own hours and your market is huge because the world is your oyster, so to speak. On the face of it there doesn’t seem to be an easier or faster way to become rich. Whether or not to sell to people via the mail and collect your pay checks from your mail box, almost on a daily basis, doesn’t seem to be a tough decision to make.
However, if you do decide to take the plunge and start your own mail order operation from home one of your most important considerations will be what you’re going to sell. The best solution would be to have your own merchandise so you can sell directly to your customers without having anyone else involved in the transaction. Having a supplier you’re depending on for your merchandise can sometimes cause problems such as late deliveries, cost increases and inventory shortages which can make customer service a challenge at times and on other occasions a nightmare.
If you have a product you can call your own which has mass appeal, which you can produce at a low cost and sell at top price, which seems like a reasonable price to your customers and potential clients, then you’ll have an advantage over your competition because you’ll be able to hit the marketplace running. Another key to making your home business a success is your product cannot be readily available anywhere else except through your mail order venture.
On the other hand, if you’re buying your merchandise from a supplier, advertising via the media and then selling to your clients you need to have a mark-up of at least 500% to make your operation viable. This type of increase isn’t unreasonable for this kind of business. Some considerations for your merchandise are, first of all, it should be mail order friendly in that it’s easy to ship at the lowest possible cost to the owner. And, it shouldn’t be something that can deteriorate over time by aging quickly or spoiling.
So just to quickly review, in order for your mail order home based business to be successful you need a product which has wide appeal, is easy to produce and at a low cost, it commands top price, is only available through your mail order operation, is easy to deliver inexpensively, and it won’t spoil or age quickly while in inventory. If you have a product which meets all of these criteria then you’re well on your way to financial success with your mail order enterprise.