Bob's Home Business Blog

Most people online have heard of affiliate marketing and a newer version of this technique is beginning to take hold and become just as widely known in the world of Internet marketing. This newest approach is known as Bum marketing and is quickly becoming an alternative to the more formal, tried and true affiliate method and here’s how you can use it to make money online.

So what is Bum Marketing and why should you consider adopting it as an online home based business opportunity? As the name suggests this tactic allows you to make money on the web very quickly but with minimal effort, hence the term Bum. This approach addresses the issue of the mindset many people enter the field of Internet marketing possessing and that is you can make a living on the Internet without having to work hard for it.

Bum marketing is perhaps the closest you’ll come to this concept as an Internet marketer however, as we all know by now there is no such animal in the truest sense of the word when it comes to making an honest living on the web with little or no effort. Affiliate marketing requires more work to achieve success and you also need more understanding of the concepts involved than does its rival technique.

Another key point which will please people just starting out online with a home based business is that Bum marketing can be undertaken with little or no cost to the marketer which may also help explain the name associated with this approach.

Basically, with Bum marketing you make money from links you add to articles you have written which are targeted toward a specific niche and which you hope will be recognized and listed by Google and company. Of course, when people click on your embedded affiliate links you make money.

However, it isn’t as simple as just described; there are several key steps you must take before writing your editorial and posting it online. First of all, you must find a hot niche market to target and include keywords related to this topic in your article. When researching for these keywords you must be careful not to include phrases which are too competitive because this will make it more difficult to make sales and profits.

Article writing is at the center of a successful Bum marketing career because in order for people to click through to your product offer they must want to read more and be engaged in your topic in order to reach that point. So if writing isn’t one of your strengths you may want to consider outsourcing this task after you’ve completed the initial research and you’ve found your topic.

So as you can see Bum marketing may be an ideal online home business opportunity for someone just starting out on the web looking for an inexpensive way to make some real money fast. By consistently finding hot niches, by writing targeted articles containing the keywords relevant to your topic and by distributing these editorials online with your embedded product offer link included you will soon be able to consider yourself an Internet marketing success.

Bob Withers

Back to top of page

If you’re looking for a different way to create another income stream for your online home based business or for a way to develop a new strategy for making an income on the web you may want to look into BUM marketing. Bum marketing has been around for years but the term bum wasn’t coined until 2007 when Travis Sago created a marketing course explaining how to implement the concept and called it bum marketing because as he said it’s so easy a bum could do it and make money.

The basic concept involves using articles, classified ads and other Internet marketing techniques to sell affiliate products. Confusion enters the picture because some people believe bum is just article marketing, when of course it isn’t because it involves using other forms of advertising as well. Because its main objective is to sell affiliate products you could better describe it as a form of affiliate marketing rather than article marketing. Article marketing is simply one of the tactics used in the bum marketing technique.

There are other differences between bum marketing and article marketing including the fact that the bum method is concerned mainly with making sales and making money whereas article marketing is a longer term technique for creating back links as well as building a reputation for the author as an expert in his or her particular niche.

Article marketers are more concerned with the quality of their content than Bum’s are because their goals are longer term whereas bum’s only want links in their content directed to their affiliate offers so they can make sales. The article marketer is more concerned with generating search engine traffic through their articles while the bums want as many people as possible to click their resource box link and follow it to their affiliate products.

With these differences in mind there’s no reason why an Internet or affiliate marketer can’t use both techniques. The bum can use the more traditional article marketing to promote their reputation and their home business website online while the more traditional article marketer can indulge in the bum technique to make some immediate profit through affiliate sales.

When it comes to making money with bum techniques the main strategy involves writing articles based on low competition key words with a link to their affiliate product sales page contained in the resource box. When their readers click on the link and buy their product they receive a commission.

Click bank is a great resource for merchandise for the bum to promote. They can select the most popular products in their niche from the wide array of goods available on click bank’s website and advertise them to their readers. However, there are many other alternatives available to choose from when looking for merchandise to promote on the web.

The simplicity of bum marketing has made it a popular alternative for many home business owners online especially for those people who are new to the e-business world because the vast majority doesn’t have a product of their own to promote and this technique provides them with all the merchandise they need.

 Bob Withers

Back to top of page